When starting out with your SEO strategies, the first thing that you should do is ensure that your company website has a user friendly interface. This, in theory, means that your links are visible, easily located and correctly labeled. It is also important that the content that is provided in the website is complete, interesting, effective and grammatically correct.

One very important factor is search engine optimization (SEO). This requires you to employ a number of different strategies to ensure that your company website is heard and seen by the right audience. Common SEO strategies would be keyword listing, site code optimization and top search engine placement.

Your plan should be optimized by web hosting. Regardless of how fantastic your website looks or how effective your SEO (search engine optimization) strategies are, if you do not acquire the web hosting deal that meets your needs, then none of these would be beneficial because web hosting plan would prevent them from being uploaded and viewed correctly.

It is extremely important to web hosting to your plans if you wish your website to have its own niche on the Internet. Therefore, it is imperative that you carefully read what we are about to teach you.

There are two available choices when it comes web hosting. It is available free of charge, or you can pay for it. Of course it would be great web hosting were free for all; however, it is important to understand that all of the needs of your company website must be met by the web hosting plan if you require your future to be rosy.

Listed below are the key issues that need to be addressed.

Would you be prepared to deal with advertisements that may well take up too much of you space? Or deal with those advertisements that may well irritate your readers?

It is very often a case that these advertisements are required by web hosting plans. This is the only reason why they continue to allow people to enjoy web hosting.

Would you be content with the low bandwidth access and minimal web space that comes with web hosting?

If you answer is yes to the questions above, then it is greatly advised that you go to a web consultant and allow them to deal with all of your work.

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There are many types web hosting that you can choose from these days so why choose a dedicated web host solution. Having your own server means that you are the only one that is allowed to host websites on that server. You get all of the computers processing power and storage space. Plus you get to run your own programs or services on that machine.

Not having to share a server with a dozen or maybe hundreds of other webmasters means that there is much less of a chance for things to go wrong. If you thing of a hundred people trying to do something on a computer as opposed to one person you can imagine what I mean. It only takes on person to install a script incorrectly or get a sudden traffic surge and not only their site goes down but every other site on that server.

hosting you are very limited to what you can do. With your own dedicated server you get SSH or shell access which means you can control everything that goes on with that server.

A dedicated server is a specialist machine that is designed to do one job and one job only and that is to serve your website up to visitors. It has been optimized so that all of its functions are geared web hosting.

There are of course more than just one type of dedicated hosting companies offer hosting packages for servers. Your first decision is whether you want to use a Windows based dedicated server or one that is running Linux. This choice will depend on several factors some of which include the type of site you are running. If you have a PHP and MySQL database hosting then your going to need a Linux server. If you have windows based back ends or have certain integration requirement for Microsoft software then you will need a Windows based server.

The next set of considerations are that of the specifications of your server. Do you need a server that is going to be as fast and as powerful as possible or can you get by with a lower cost server that is less powerful. You should consider the storage and bandwidth requirements. The larger the site and the more information you are going to need to store then the bigger the disk space you are going to need. There is no point in under planning and running out of storage space six months down the line.

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Rather than respond in the comments to a question from JK on my last post, Millennials at the Gates, asking for evidence of the reshaping of American politics, I will respond here.

I understand JK’s hesitation about waiting for the evidence.  After all, I was a full-time academic for many years.  I remember back in 1992 when I was on the Political Science conference circuit talking up Rock the Vote’s voter registration drive.  I kept getting comments like, “We hope we are wrong, but young voter turnout programs never work,” from political scientists.  Well, they were wrong.  Rock the Vote register a million first time voters and for the first time since the 18 year olds got the vote, turnout in the 18-24 group went up.

I also like to remind people that many who waited until the evidence for television’s impact on politics found themselves on the losing end of a TV campaign by their opponent. If we wait for the evidence to arrive, we will always be behind the curve.

So with those caveats in mind, let’s look at what evidence is in.  According to a Rock the Vote study released towards the end of the primaries, youth turnout was up 109%. Additional evidence from the Pew Internet & American Life project, 46% of Americans had used the internet to find information about politics (including 10% who used social media for politics, overall, and half of those under thirty using social media for politics) by June 2008.  Those are outstanding numbers that show 1) the Millennials are voting and 2) Millennials are leading the way using social media for politics.

Winograd and Hais argued that the reshaping of politics will follow from these developments.  As the Millennials begin to force the use of this new communication technology on politics, it will be reshaped. Accordingly, we are still at the beginning of this process and the current election will show us more evidence when the dust settles.

That said, if you look back to the 2006 elections, clearly social media (YouTube) was instrumental in turning the Senate over to the Democrats.  In what I like to call the Burns & Allen Show, YouTube videos helped defeat Senators Conrad Burns and George Allen, giving the Democrats a narrow edge in the Senate.

But beyond the specifics of these two races, YouTube has caused a shift in politics already. We have entered the era of Authentic Politics. With the ubiquity of video capable mobile phones and the ease of uploading video to the web, politicians are now faced with two choices, always be scripted or always speak from the heart, lest they be caught on video making a gaffe.

Those who are always scripted will find that when they gaffe, the voters will be far less forgiving than when those speaking from the heart commit a gaffe.  After all, politicians are human, too.  And those that pretend to be human (i.e. the scripted ones) will find a tougher road recovering from their mistakes.

That is a shift in politics we are already seeing.

As for what will come, that is yet to be written. But hosting of 25,000+ angry voters using MyBarackObama.com to protest his vote on the FISA bill is any example, we are clearly seeing a change in how politics happens. And this change is being driven by Millennials forcing social media onto politics.

On the advocacy front, while the going remains slow, there are clearly efforts to incorporate social media into advocacy campaigns. The age of the distributed campaign (pushing campaigns out into the social web) is steadily encompassing the age of centralized campaigns (those focused on email lists and campaign websites).

So, I would conclude that 1) there already is compelling evidence to support Winograd and Hais’s argument, 2) there is more evidence to come, and 3) those who wait for the evidence will inevitably fall behind in the race.

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